Thursday, 20 January 2022

The Science of Persuasion: Receprocity

 


One idea in this chapter that stands out for me is reciprocity. We take a lot from people, their time, their knowledge, their money, the list could go on forever. Yet, most often, people do not reciprocate these actions with another. The most prevalent example for me is work-for-pay: people work a certain amount of hours, and they will get paid for the hours that they work. This is a very simplistic example, but it gets the point across that as people, we expect something for the things that we do for other people. Concerning persuasion then, we must think about other ways to reciprocate one's actions to us in other ways than money, because money can only go so far. Furthermore, kind actions show that someone cares about the other person; whereas money can be given to someone regardless of the relationship we have with them. If we were to increase reciprocity in the workplace, I think that there would be more enjoyment at the workplace, and there would be stronger bonding amongst the workers. The next step is how to implement this...

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