Change the Way You Persuade: 5 W's

 Describing persuasion: The 5 W’s

Who: The 5 Main character types found in a workplace, and the person that deals with them. The person that is trying to convince someone else can be higher, lower, or on the same level as the person persuading.

What: Trying to persuade and convince employees of an idea. This can be as simple as trying to convince someone to do something (an example, a labour-intensive job), or trying to convince them to see your side on a new idea or goal for the company

When: does not seem to matter on time. This connects to what, as this and when are connected. When depends on what you are trying to convince

Where: in a workplace, specifics do not seem to matter as they can be generalised to all workplaces and settings within it. It can also be used outside of the workplace

Why: To convince employees to do something that way and/or see something the way that you want to see it. It may be small and insignificant, or big and company shaping. This can also be seen outside the workplace and can be used to persuade others such as family and friends.