Who: It is more important for people higher up in the company or group setting who pose ideas that can shift the business trajectory, but it can be important for people of all levels within the structure. The who that the people are speaking to could be potential investors, bosses, etc.
What: Speaking authentically means to speak naturally and comfortably (being yourself). This can be done by rehearsing the speech and so it comes off as natural (not simply reading from a script) and being open to connect and hear from the audience. Having a passion for the topic that is being presented can also help in having a more authentic speech, along with possibly being more knowledgeable with the subject area. Coming off as being fake can have huge implications for the people you are trying to converse with.
When: Can be done at any time.
Where: Can be done anywhere.
Why: People who speak authentically are generally more accepted and believable among the people who are listening to them speak, and thus, people want to make speeches and conversations sound as authentic and 'from the heart' as possible.
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