There are many factors that are in play when considering the brand of a company. First, the logo they use may come to attract a specific clientele and can summarise what the company is about. For example, the image Polo uses (signified on their clothing and buildings) comes to symbolise the wealthiness of the brand. The theme surrounding the image has a deep past, where the game displayed was only used by rich people. The logo, in this case, partly reflects the quality and price of the products. The logo is not the only factor in the brand, however. The story of the company also plays a key role in branding. Its contents depict the company's history, who it is made for, and why you should buy the product. The story of the company is further reinforced through the use of social media, its website, and verbatim recommendations by customers. These two play the largest role in setting the stage for a company's brand.
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